REX — Regional Exports & Services represents Australian meat exporters on the ground in Asia's fastest-growing beef markets — building distributor relationships, opening key accounts, and managing your brand where you can't be.
Vietnam · Thailand · Singapore · Malaysia · Philippines
The Problem
Most Australian exporters serve Southeast Asia through inbox relationships — a distributor here, a trader there, orders that arrive or don't. Nobody is walking the market, sitting with procurement teams, or defending your brand at the point where menus and contracts are decided.
Importers carry competing brands and push whatever moves. Without local presence, your product is a line item — not a relationship.
Australian beef demand in the region is growing across retail and foodservice — the brands that win are the ones in the room when buying decisions happen.
Deals in Vietnam and SE Asia are built on face time and trust. A visit is not a presence.
What REX Does
REX acts as your exclusive B2B sales representative in the territory — working under your brand, reporting to you, paid to grow your volume.
Direct engagement with hotel groups, restaurant chains, and foodservice buyers — building specification for your brand at the account level.
Qualifying, appointing, and managing importer relationships in each market so your product gets priority, not shelf space.
Ground-level reporting on pricing, competitor activity, and buyer movements across the territory — intelligence you can't get from trade data.
Where a mandate calls for it, REX can also support the import process on the ground in Vietnam — documentation, customs liaison, and cold-chain coordination alongside your appointed importer.
Track Record
REX is led by Ryan Brennan — a Canadian sales professional based in Hanoi since 2017. Over three years selling premium imported meat B2B in Vietnam, he built a portfolio of 26 key accounts from zero, reaching AUD $90,000 in monthly sales across the country's top hotels and restaurants.
He knows the chefs, the F&B directors, and the importers — because he sold to them for years. That network now works for the producers REX represents.
Beyond Representation
Factory verification, sampling, and negotiation for buyers sourcing from Vietnam.
Freight forwarding, customs documentation, and Incoterms structuring across Asia-Pacific.
Structured introductions between international buyers and pre-qualified manufacturers.
Trade analysis and commercial consulting for businesses entering Vietnam and SE Asia.
Next Step
A 30-minute conversation about where the gaps are in your current SE Asia coverage costs nothing — and usually surfaces something worth knowing.